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Instructions for use
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This sheet builds URLs as required for Google Analytics Campaign (utm_) tracking, following the structure set out here:
bit.ly/urlbuilder
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To use this sheet:
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1. Create a copy for your own use (File > Make a copy)
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2. Share via Google Drive with fellow users. This way, multiple users can add links, and you'll be able to keep track of them all, as well as see what naming conventions others use.
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3. Data validation can be added to fields (e.g. Source and Medium) to ensure consistent naming
(More about data validation)
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Naming Guidance
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Medium
Type of traffic. Common examples include: Email, Display, Social, PPC
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Source
Where the traffic is coming from.
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Email
Vendor name (e.g. mail-chimp)
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PPCgoogle, bing
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Display
Ad network or website name
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Social
Social network name (e.g. facebook, linked-in, twitter)
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Campaign
Name of your campaign (e.g. winter-sale, or newsletter-signup-confirmed)
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Content
Optional field. Use for additional information. For example, date of the email, or location of the link (e.g. header vs. footer)
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Best Practices
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- Use only lowercase (Google Analytics treats "Display" and "display" as two different Mediums)
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- Do not use special characters
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- Use consistent names. (E.g. Everyone should use "display" - you don't want some users saying "display", others saying "banner ads" and yet another group calling them "banners")
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- Links can only have one "?" - if you are linking to a page that already contains a "?", you must change the second one to an ampersand "&"
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For example, for http://www.mysite.com/?page1 .....
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 Use this:
http://www.mysite.com/?page1&utm_medium=email&utm_source=mail-chimp&utm_campaign=welcome-email
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 Not this:
http://www.mysite.com/?page1?utm_medium=email&utm_source=mail-chimp&utm_campaign=welcome-email
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